AEO & GEO for Beginners
The clearest starting point if you're new to AI search optimization. Explains SEO vs AEO vs GEO vs LLMO in plain language, walks through the real Princeton/Georgia Tech/Allen Institute/IIT Delhi research on what actually moves AI citation rates (statistics: +41%, citations: +30-40%, expert quotes: +28%), and includes a full before/after worked example rewriting a real-style web page for AEO/GEO — plus a schema markup walkthrough.
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What's inside
- SEO vs AEO vs GEO vs LLMO explained with a simple classroom analogy
- The research behind what actually drives AI citations, ranked from most to least effective
- A full before/after rewrite of a real-style web page, with FAQ schema included
- Platform-specific notes for Google AI Overviews, Perplexity, ChatGPT and Copilot
- A simple 8-step action plan you can apply to one page this week
Table of contents
- 1First, let's get the names out of the way (SEO, AEO, GEO, LLMO)
- 2SEO vs AEO vs GEO — the simplest possible analogy
- 3How does an AI actually decide who to cite?
- 4The core ingredients of an AEO/GEO-friendly page
- 5Practical example: optimizing a real-style web page
- 6Adding schema markup (the technical layer)
- 7Platform-specific notes
- 8Your simple starting action plan
Is this for you?
- Complete beginners to AI search optimization
- Small business owners who want to understand AEO/GEO before hiring anyone
- Writers and marketers who want one practical worked example, not just theory
Complete the set
Pair this with related titles to cover SEO, AEO and GEO end to end.
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